A.Research
A.Research This poster is generating curiosity, instead of saying “He did it, we have proof.” Which would spoil the ending, the words “Did he do it?” encourage the viewer to wonder and make their own minds off, it is also possible that the person it is about is in court during it’s release, or has been declared not guilty, which would mean exclaiming he did it would be defamation, along with that, despite the very real crime, this is still a documentary for engagement, meaning they need to make it exciting/make people curious to find out the truth The Staircase poster uses 3 different fonts, with the majority being the same font, the two lines under the word Staircase use the other two fonts, while the names of the other documentaries are in italic. The layout is interesting, as it uses “The Rule of Three” where the poster has 3 invisible lines, with the majority of the middle being full of text and the persons face, this is because the eyes usually land on the middle (Although with br...